ABOUT US

What began in 1998 with a vision is today NELLA & SINA, a family-run fair jewelry label that stands for special ear jewelry and high-quality materials. Born from Nella's idea to create an extraordinary art object for the ear that can be worn comfortably without ear piercing. From the first designs to the first major collection, it was a path full of passion and craftsmanship challenges. In 2005, the Rosali collection was created, an unmistakable design line that still shapes our signature today: elegant shapes that cleverly embrace the ear.

Today, mother and daughter run the company together. As a communication designer, Sina shapes the visual appearance of the company. She continuously develops the brand profile, coordinates the content and technology of the online store, and ensures that design, logistics, and sales work seamlessly together. The artisanal work is the perfect counterbalance to the digital everyday life for her.

In addition, you will find high-quality enamel works by Jan, who is not only Sina's father and part of the family but also a permanent member of the team. With his expertise in the art of enamel, he is represented with his own collection in the online shop. 

Our jewelry pieces are created in close collaboration with selected partners in Germany. We use certified and recycled sterling silver as well as high-quality vermeil gold plating. Materials that stand for durability and responsibility. Because we are convinced that jewelry should not only be beautiful but also worn with a clear conscience.

Even after all these years, we still feel the passion and inspiring power of this work. Our jewelry is more than an accessory. It is an expression of our attitude towards life, our voice for the animals, our love for design and craftsmanship. We are grateful for this gift that enriches our lives and connects us as a family.